The journal

Practical notes on growing a local business online.

No jargon, no fluff — just what actually works for small businesses in Middle Tennessee.

Latest · Local Business

Why Your Small-Town Business Still Needs a Website (Not Just Facebook)

A Facebook page is not a website. It's a rented room in someone else's building. Here's what that actually costs a local business — and what to do about it.

September 9, 20265 min read

Previous issues

August 26, 2026The 15-Minute Website Audit Any Local Business Owner Can DoYou don't need a developer or a report full of jargon to know whether your website is helping or hurting you. Grab your phone and fifteen minutes — here's exactly what to check.6 min

August 12, 2026How Much Should a Small Business Website Actually Cost?Quotes for a small business website range from $500 to $25,000 — and none of them tell you what you're actually getting. Here's how to read a quote like a local business owner, not a developer.5 min

Nashville Therapists ResourcesWebsites and Social Media for Nashville Counselors: Helping People Take the First StepExplore website design and social media ideas for Nashville counselors, with a spotlight on Amy J. Gartner and support from Radiant Marketing Co.12 min